PRIVACY POLICY

This Privacy Policy describes how verumbeautylabs.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

COLLECTING PERSONAL INFORMATION

This VERUM Beauty Labs Website Privacy Policy (this "Privacy Policy") governs your access to and use of the VERUM Beauty Labs website located at www.verumbeautylabs.com (the "Website"), together with services and applications which are made available through the Website (the "Services").  In consideration for your right to access and use the Services, you agree to the terms and conditions set out below.

In this Privacy Policy, "Personal Information" means information about an identifiable individual.  “We” means (and “us”, “our”, and “ours” refer to) VERUM Beauty Labs, and its owners and operators.  “You” means (and “your” refers to) the user of the Services.

 IT IS IMPORTANT THAT YOU CAREFULLY READ THE FOLLOWING. 

 ACCEPTANCE OF TERMS

By accessing and continuing to use the Services, and by providing Personal Information to us through the Services, you are indicating your acceptance to be bound by the terms and conditions of this Privacy Policy.  IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, DO NOT ACCESS OR USE THE SERVICES, OR PROVIDE PERSONAL INFORMATION THROUGH THE SERVICES. 

 PRIVACY POLICY UPDATES

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. If we make material changes to this Privacy Policy, we may notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.  Your continued use of the Services after these revisions are posted will signify your agreement to these revised terms.  Therefore, you should visit this page periodically to review this Privacy Policy.  

 WHAT TYPE OF INFORMATION DO WE COLLECT?

We receive, collect and store any information you enter on our Website or provide us in any other way. Personal Information that you submit to us may include your name; email address; username; password; communications with us; payment details (including credit card information); comments; feedback; product reviews; purchase history; recommendations; and any personal profile you create through the Website or the Services.  In addition, we may collect from you information such as: the Internet protocol (IP) address used to connect your computer to the Internet; your connection information; the type of operating system your computer uses; and the type of browser you are using.  We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

 HOW DO WE COLLECT PERSONAL INFORMATION?

Personal Information is generally collected directly from you, on a voluntary basis, when you provide it to us.  For example, when you conduct a transaction on our Website or subscribe to our mailing list, as part of that process, we collect Personal Information you give us such as your name, address and email address.  In some instances, we may passively and automatically collect information from you, such as your IP address and browsing habits, or through our use of cookies.  For more information about cookies, please see our cookie policy below.

 While we usually collect your Personal Information directly from you, in some cases you may be asked to provide information to a third party, such as when you submit billing information to service providers we use to process payments on our behalf. 

 WHY DO WE COLLECT SUCH PERSONAL INFORMATION?
We collect Personal Information for the following purposes:

To provide and operate the Services;

To personalize and improve your use of the Services;

To provide you with ongoing customer assistance and technical support;

To be able to contact you with general or personalized service-related notices and promotional messages;

To confirm your identity;

To create aggregated statistical data and other aggregated and/or inferred non-personal Information, which we or our business partners may use to provide and improve the Services; 

In connection with an actual or possible corporate reorganization, merger or amalgamation with another entity, or an actual or possible sale of all or a substantial portion of the assets which are used to provide the Services; and

To carry out any other purpose that you have authorized or that is required or permitted by law.

Further reference in this Privacy Policy to "Identified Purposes" means the reasons set out above. Your Personal Information will only be used or disclosed for the Identified Purposes.

HOW DO WE USE COOKIES ON OUR WEBSITE?

This cookie policy explains what cookies are and how we use cookies and similar technologies when you visit our Website, and/or interact with our online advertisements or marketing emails, or otherwise use the Services. We encourage you to read the full policy so that you can understand what information is collected using cookies and how we use that information. By using the Website, you are agreeing that we can use the cookies described in this cookie policy.

COOKIES 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORENAMEFUNCTION_abUsed in connection with access to admin._secure_session_idUsed in connection with navigation through a storefront.cartUsed in connection with shopping cart.cart_sigUsed in connection with checkout.cart_tsUsed in connection with checkout.checkout_tokenUsed in connection with checkout.secretUsed in connection with checkout.secure_customer_sigUsed in connection with customer login.storefront_digestUsed in connection with customer login._shopify_uUsed to facilitate updating customer account information.REPORTING AND ANALYTICSNAMEFUNCTION_tracking_consentTracking preferences._landing_pageTrack landing pages_orig_referrerTrack landing pages_sShopify analytics._shopify_sShopify analytics._shopify_sa_pShopify analytics relating to marketing & referrals._shopify_sa_tShopify analytics relating to marketing & referrals._shopify_yShopify analytics._yShopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

HOW DO WE DISCLOSE OR SHARE YOUR PERSONAL INFORMATION?

We do not disclose Personal Information to third parties for purposes other than those for which it was collected, except with your consent or as required or permitted by law. 

 There are a variety of circumstances where we may be required or permitted to transfer or disclose Personal Information to third parties. For example, we may transfer Personal Information to a third party engaged by us to perform functions on our behalf (such as a payment processor) or disclose Personal Information to a public authority or agent of a public authority if, in our reasonable judgment, it appears that there is imminent danger to life or property which could be avoided or minimized by disclosure of the information.

In situations where we disclose Personal Information to third parties in accordance with this Privacy Policy, we do not disclose more Personal Information than is required and, where it is reasonable and practical to do so, we enter into privacy agreements with third parties to whom we disclose Personal Information. 

 If we intend to voluntarily disclose your Personal Information to a third party for a purpose other than an Identified Purpose, we will obtain your consent before we make such a disclosure.

 In some instances, we may generate non-identifying and aggregate profiles from your Personal Information.  We may disclose this non-identifying personal information to third parties to enable them to provide targeted content or advertisements to you, or for their own business analysis and research purposes.

HOW DO WE STORE AND PROTECT YOUR PERSONAL INFORMATION?

We will only use Personal Information for the purposes that we identify to you.  We may engage service providers to assist us with fulfilling these purposes, and, in some instances, these service providers may be located outside Canada. 

We only select service providers that protect Personal Information in a manner that is comparable to the protection we provide under our own privacy policies.  However, Personal Information may be subject to, and accessed under, the laws of the countries in which our service providers operate.

 If you have any questions about our transfer of Personal Information to our service providers outside Canada, or if you would like to learn more about our privacy policies in that regard, please contact us at the contact information provided below.

Two examples of how we use third parties to offer the Services to you are as follows:

Our company is hosted on the Shopify platform. Shopify provides us with the online platform that allows us to sell our products and Services to you. Your data may be stored through Shopify’s data storage, databases and the general Shopify applications. They store your data on secure servers behind a firewall.

All direct payment gateways offered by Shopify, through either Square, a PCI-certified internet payment infrastructure, or PayPal, an industry leader for online payments and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more information, please visit the Shopify privacy policy, Square security policy, or the PayPal privacy policy.

We protect Personal Information against such risks as loss, theft, unauthorized access, disclosure, copying, use, modification or destruction, through generally accepted security measures.  

HOW DO WE COMMUNICATE WITH YOU?

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company or your order, or as otherwise necessary to contact you to enforce our Terms of Service Agreement, applicable national laws, or any other policy or agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

HOW LONG WILL WE RETAIN YOUR PERSONAL INFORMATION?

We will keep your Personal Information for as long as is necessary for us to fulfill the Identified Purposes.  Generally speaking, that means we will destroy or anonymize your Personal Information when your account with us is no longer active (in most cases, our retention period is one year).  Despite this, in limited circumstances we may be required by law to keep your Personal Information for a longer period of time.

Any Personal Information which is collected for the purposes of processing payments to us is: a) immediately securely transmitted to our third party payment processors; and b) not stored or retained on or by the Website.

THIRD PARTY WEBSITES AND LINKS

This Privacy Policy applies only to the information collected from users of the Website. Our Website may contain links to other websites or services offered by those websites that are provided as a convenience only, and which may have different privacy policies and practices than we do.  We have no responsibility for these third party websites, and you are advised to review the privacy policies of any third party websites you choose to visit.

HOW CAN YOU WITHDRAW YOUR CONSENT OR ACCESS, VERIFY AND CORRECT YOUR PERSONAL INFORMATION?

You may withdraw your consent for us to manage your Personal Information in a particular way, subject to legal or contractual restrictions and reasonable notice.  However, this may limit our ability to provide you with certain Services.  You may contact us for more information regarding the implications of withdrawing consent.

You can typically access and review your Personal Information that is in our custody or control, and make appropriate changes to it, by logging into your account.  If necessary, you may also contact us.  You may be required to put your request in writing and to show us identification.  The reason we ask for identification is to ensure that, among other things, we do not unintentionally change or release your Personal Information to a third party who is representing himself/herself as you.

For more information regarding this Privacy Policy, please email our Privacy Officer at:

verumbeautylabs@gmail.com or send us mail to:

VERUM Beauty Labs

60 Goldenrod Cove

Winnipeg, Manitoba

Canada R2J 3Z8